Marketing journals covering consumer behaviour, branding, retailing, services marketing and digital marketing. All 67 journals are ranked by the 2026 Journal Metrics Score, with each journal's quartile in marketing and its h-index.
Updated August 2026 · 2-year citation average from OpenAlex data
Consumer-research and retailing journals collect citations quickly, which lifts them above some long-established marketing theory journals on a two-year average.
| Rank | Journal | 2026 score | Quartile | h-index | Publisher | Country |
|---|---|---|---|---|---|---|
| 1 | Journal of Retailing and Consumer Services | 13.3 | Q1 | 230 | Elsevier BV | United Kingdom |
| 2 | Australasian Marketing Journal | 11.5 | Q1 | 84 | SAGE Publishing | Australia |
| 3 | JOURNAL OF THE ACADEMY OF MARKETING SCIENCE | 9.8 | Q1 | 291 | Springer Science+Business Media | United States |
| 4 | JOURNAL OF SERVICE RESEARCH | 8.8 | Q1 | 185 | SAGE Publishing | United States |
| 5 | SERVICE INDUSTRIES JOURNAL | 8.6 | Q1 | 126 | Taylor & Francis | United Kingdom |
| 6 | International Journal of Consumer Studies | 8.5 | Q1 | 145 | Wiley | United Kingdom |
| 7 | Journal of Service Management | 7.7 | Q1 | 118 | Emerald Publishing Limited | United Kingdom |
| 8 | Journal of Product and Brand Management | 7.6 | Q1 | 150 | Emerald Publishing Limited | United Kingdom |
| 9 | JOURNAL OF CONSUMER RESEARCH | 7.4 | Q1 | 390 | Oxford University Press | United States |
| 10 | JOURNAL OF MARKETING | 6.7 | Q1 | 528 | SAGE Publishing | United Kingdom |
| 11 | INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING | 6.4 | Q1 | 165 | Elsevier BV | United Kingdom |
| 12 | Journal of Consumer Behaviour | 5.8 | Q1 | 122 | Wiley | United Kingdom |
| 13 | Journal of Global Fashion Marketing | 5.6 | Q1 | 51 | Taylor & Francis | South Korea |
| 14 | Young Consumers | 5.6 | Q1 | 60 | Emerald Publishing Limited | United Kingdom |
| 15 | JOURNAL OF CONSUMER MARKETING | 5.4 | Q1 | 173 | Emerald Publishing Limited | United Kingdom |
| 16 | Marketing Intelligence & Planning | 5.4 | Q1 | 131 | Emerald Publishing Limited | United Kingdom |
| 17 | Journal of Service Theory and Practice | 5.2 | Q1 | 58 | Emerald Publishing Limited | United Kingdom |
| 18 | Journal of Marketing Analytics | 5.0 | Q1 | 40 | Palgrave Macmillan | United Kingdom |
| 19 | JOURNAL OF RETAILING | 5.0 | Q1 | 223 | Elsevier BV | United States |
| 20 | Journal of Theoretical and Applied Electronic Commerce Research | 4.9 | Q1 | 75 | Multidisciplinary Digital Publishing Institute | Switzerland |
| 21 | Qualitative Market Research | 4.8 | Q2 | 92 | Emerald Publishing Limited | United Kingdom |
| 22 | EUROPEAN JOURNAL OF MARKETING | 4.7 | Q2 | 232 | Emerald Publishing Limited | United Kingdom |
| 23 | Asia Pacific Journal of Marketing and Logistics | 4.5 | Q2 | 97 | Emerald Publishing Limited | United Kingdom |
| 24 | International Journal of Retail & Distribution Management | 4.4 | Q2 | 137 | Emerald Publishing Limited | United Kingdom |
| 25 | Journal of Services Marketing | 4.2 | Q2 | 181 | Emerald Publishing Limited | United Kingdom |
| 26 | JOURNAL OF PUBLIC POLICY & MARKETING | 4.1 | Q2 | 123 | SAGE Publishing | United Kingdom |
| 27 | Journal of Marketing Management | 4.0 | Q2 | 152 | Taylor & Francis | United Kingdom |
| 28 | International Journal of Quality and Service Sciences | 3.9 | Q2 | 53 | Emerald Publishing Limited | United Kingdom |
| 29 | JOURNAL OF ADVERTISING RESEARCH | 3.6 | Q2 | 147 | Advertising Research Foundation | United States |
| 30 | Cornell Hospitality Quarterly | 3.5 | Q2 | 87 | SAGE Publishing | United States |
| 31 | Journal of Global Scholars of Marketing Science | 3.3 | Q2 | 38 | Taylor & Francis | United Kingdom |
| 32 | Journal of Marketing Communications | 3.3 | Q2 | 86 | Taylor & Francis | United Kingdom |
| 33 | Journal of Macromarketing | 3.2 | Q2 | 92 | SAGE Publishing | United Kingdom |
| 34 | JOURNAL OF MARKETING RESEARCH | 3.2 | Q2 | 414 | SAGE Publishing | United Kingdom |
| 35 | JOURNAL OF INTERACTIVE MARKETING | 3.1 | Q2 | 159 | SAGE Publishing | United States |
| 36 | Journal of Marketing Theory and Practice | 3.1 | Q2 | 103 | Taylor & Francis | United States |
| 37 | Journal of International Consumer Marketing | 3.0 | Q2 | 82 | Taylor & Francis | United States |
| 38 | Marketing Theory | 3.0 | Q2 | 100 | SAGE Publishing | United Kingdom |
| 39 | Innovative Marketing | 2.7 | Q2 | 28 | Business Perspectives | – |
| 40 | Journal of Fashion Marketing and Management | 2.7 | Q2 | 100 | Emerald Publishing Limited | United Kingdom |
| 41 | Journal of Social Marketing | 2.5 | Q3 | 45 | Emerald Publishing Limited | United Kingdom |
| 42 | International Review of Retail Distribution and Consumer Research | 2.2 | Q3 | 73 | Routledge | United Kingdom |
| 43 | Social Marketing Quarterly | 2.2 | Q3 | 48 | SAGE Publishing | United States |
| 44 | INTERNATIONAL JOURNAL OF MARKET RESEARCH | 2.1 | Q3 | 81 | SAGE Publishing | United Kingdom |
| 45 | Management & Marketing | 2.1 | Q3 | 34 | De Gruyter Open | – |
| 46 | Services Marketing Quarterly | 2.1 | Q3 | 45 | Taylor & Francis | United Kingdom |
| 47 | Journal of the Association for Consumer Research | 2.0 | Q3 | 42 | University of Chicago Press | United States |
| 48 | MARKETING LETTERS | 2.0 | Q3 | 119 | Springer Science+Business Media | Netherlands |
| 49 | JOURNAL OF CONSUMER AFFAIRS | 1.9 | Q3 | 109 | Wiley | United States |
| 50 | Vision-The Journal of Business Perspective | 1.9 | Q3 | 51 | SAGE Publishing | India |
| 51 | Service Science | 1.8 | Q3 | 44 | Institute for Operations Research and the Management Sciences | United States |
| 52 | Decision | 1.7 | Q3 | 29 | Springer Science+Business Media | Switzerland |
| 53 | Journal of Revenue and Pricing Management | 1.6 | Q3 | 56 | Palgrave Macmillan | United Kingdom |
| 54 | Recherche et Applications en Marketing-English Edition | 1.5 | Q3 | 35 | SAGE Publishing | United Kingdom |
| 55 | Central European Business Review | 1.4 | Q3 | 26 | Prague University of Economics and Business | Czech Republic |
| 56 | Clothing and Textiles Research Journal | 1.4 | Q3 | 76 | SAGE Publishing | United States |
| 57 | Economics and Culture | 1.3 | Q3 | 12 | De Gruyter Open | – |
| 58 | Asia Marketing Journal | 1.2 | Q3 | 12 | – | South Korea |
| 59 | International Journal of Fashion Design Technology and Education | 1.2 | Q3 | 46 | Taylor & Francis | United Kingdom |
| 60 | Journal of Creating Value | 0.9 | Q3 | 24 | SAGE Publishing | United States |
| 61 | International Journal of Applied Behavioral Economics | 0.9 | Q4 | 10 | IGI Global | United States |
| 62 | Revista Brasileira de Marketing | 0.8 | Q4 | 19 | Universidade Nove de Julho | Brazil |
| 63 | Foundations and Trends in Marketing | 0.6 | Q4 | 20 | Now Publishers | United States |
| 64 | Journal of Historical Research in Marketing | 0.5 | Q4 | 26 | Emerald Publishing Limited | United Kingdom |
| 65 | Communitas | 0.4 | Q4 | 12 | – | South Africa |
| 66 | International Journal of Indian Culture and Business Management | 0.2 | Q4 | 22 | – | United Kingdom |
| 67 | Journal of Distribution Science | 0.0 | Q4 | 22 | Korea Distribution Science Association | South Korea |
Most marketing journals on this list are published in United Kingdom (36), United States (17), South Korea (3), Switzerland (2), Australia (1).
By the 2026 Journal Metrics Score, the five highest-ranked marketing journals are Journal of Retailing and Consumer Services, Australasian Marketing Journal, JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, JOURNAL OF SERVICE RESEARCH, SERVICE INDUSTRIES JOURNAL. The score is a two-year citation average, so check each journal's scope and article types before choosing where to submit.
20 of the 67 marketing journals on this page are Q1, meaning they rank in the top quarter of their OpenAlex subfield by score. 20 are Q2, 20 are Q3 and 7 are Q4.
A journal is included when at least two of its four main OpenAlex research topics are classified under Marketing. Journals are ordered by the 2026 Journal Metrics Score: citations received in the latest complete year to works published in the two years before, divided by the number of those works. Quartiles compare each journal with every journal in the same subfield.
The ABDC Journal Quality List and the Chartered ABS Academic Journal Guide (AJG) are expert-panel gradings used by many business schools. This page is a citation ranking computed from open OpenAlex data. Use the panel lists where your school requires them, and this ranking as a second opinion or for journals those lists do not grade.